Rate My Ratings
Rate My Ratings
The words patients use for each treatment, and an eight-check audit you can run on any practice you pitch.
Nine more topics, from emergencies to nervous patients, are in the kit.
See all 12 topicsOne finding from the kitPrice against nervous patients
of reviews that mention price are one or two stars. For nervous patients it is under 2%.
Patients forgive a lot. Where they don't is money, access and waiting, and that is what the next patient reads before booking. The kit shows you where each practice sits.
How you will use itAny practice, any town
Write in the words patients already use when they are happy, and answer the worries they raise when they are not.
Score a prospect's reviews and show where it sits against 510 UK practices, in patients' own words.
Rescore a client each quarter on the same eight checks and show what moved.
What's insideFour parts
How often patients raise each topic, and how often it ends in one or two stars.
Figures, the words patients use, and quotes from five-star and one-star reviews for each treatment.
What the best-rated quarter is praised for, and what the lowest-rated quarter is held to account for.
Benchmarks, a scorecard with thresholds and a four-step audit you can run in about twenty minutes.
A page from the libraryEntry 07 of 07
One entry shown in full. The other six follow the same format in the kit.
Words in one- and two-star reviews
When it goes right
"Expensive but worth every penny, they do great work and take very good care of you"Five stars · May 2026
When it goes wrong
"Quoted price over the phone, then after the work was done was presented with a bill for 3 times the original quote."One star · Jun 2026
The audit kitEight checks
Each check has thresholds taken from 510 UK practices with at least 20 reviews this year, so a practice sees exactly where it sits.
of one- and two-star reviews get a reply at the typical UK practice. The kit shows what the top quarter does instead.
Thresholds for checks 02 to 08, the scoring bands and the four-step audit are in the kit.
Get the kitBefore you buyWhat the evidence is, and is not
Public Google reviews of UK dental practices: 43,117 reviews of 898 practices, posted 1 January to 13 October 2026. Quotes are copied as written with names removed.
Most reviews come from practices in Greater Manchester, Birmingham and several London boroughs. Treat the figures as a large UK sample, not a national census.
Topics are matched by keyword in the review text. Benchmarks use the 510 practices with at least 20 reviews this year. Reviews are a self-selected sample of patients.
Full report
£49
One-off payment · Instant access
Non-exclusive licence for your own internal use.